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Ecommerce and Internet Fact Sheets
When starting a new business, you need to think about the internet. You might think that your business doesnt need the internet initially - if you are selling baths and sinks to your local customers within your town, you might think that getting visitors from the internet wont help you but read our fact sheets, and whether you are selling sinks in Swindon or CD's to anywhere in the world, our useful guides will help point you in the right direction.
Ecommerce Website Minefield
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- Category: Ecommerce and Internet Fact Sheets
- Published on Thursday, 02 April 2009 08:31
- Hits: 890
Online trading is booming and everybody is jumping into the field of eCommerce.
Before sprinting for the goal, increase your chances of success by ensuring you plan your route carefully, avoiding the pitfalls, traps and mines that commonly catch people out.
Software / Website Design
Don’t immediately sign up with a web design company and assume they will lead you in the right direction. Shop around. There are huge differences in the market in both quality, cost and professionalism. Don’t be afraid to ask questions. Your website design company SHOULD know more about eCommerce than you do!
Search Engine Optimisation - The long road
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- Category: Ecommerce and Internet Fact Sheets
- Published on Thursday, 02 April 2009 08:23
- Hits: 834
Unlocking top Google results for your website…FREE
There are two roads (and trains of thought) to getting your website found in the search engines.
The Long Road (Free Listings) is a process of Onpage and Offpage optimisation (explained below) to ensure that your site is returned in the top FREE results (i.e. you pay NOTHING) in Google. It is also estimated that four times as many people click on the first free listing as they do on the first PPC listing on the same page.
Search Engine Optimisation - The short road of Pay Per Click
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- Category: Ecommerce and Internet Fact Sheets
- Published on Thursday, 02 April 2009 07:47
- Hits: 833
The key to top Google results for your website…
There are two roads (and trains of thought) to getting your website found in the search engines. The Short Road (Pay Per Click) and the Long Road (Free Listings). Google is the most widely used search engine in the UK and we are going to be focussing on the methods for getting YOUR site to the top of the pile.
In this article we reveal how you can get targeted visitors to your website via the Short Road or “Pay Per Click”.
Read more: Search Engine Optimisation - The short road of Pay Per Click
Websites are not just sales tools
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- Category: Ecommerce and Internet Fact Sheets
- Published on Thursday, 02 April 2009 08:17
- Hits: 878
Your website… NOT just a sales tool.
You probably decided to get a website because you either thought you needed one to keep up with your competitors (you were right… you did!) or you thought it would bring in more business. Either way a website is SO much more than any other form of advertising or sales tool and it will work MUCH harder for you if you use it correctly.
Did you read the instructions on your last tin opener? Probably not, but then you’ve used it a 1000 times before and they are fairly simple to use. You now have a website. This tool can be as simple as a tin opener, but if you dig a little deeper you’ll find a swiss army knife of useful things hidden away that you can make use of.
Creating outstanding web copy
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- Category: Ecommerce and Internet Fact Sheets
- Published on Thursday, 02 April 2009 07:36
- Hits: 826
Creating Outstanding Web Copy
Your web designers will come up stunning graphics and beautiful artwork that make your website look amazing but it will only perform well for you if the wording is perfect. Your web designers do not know enough about your business to write the best copy… so what do you do?
Nobody Knows Your Business Like YOU